Whether you are a start-up or fully-fledged business, you cannot afford to underestimate the impact of having a website. As a professional, a personal website is also essential for your career. With everyone now having access to the internet via their smartphones or personal computers, they no longer frequent shops or offices as they did in the past. This is why you need to have a website. Key reasons you should have a website include the following.
A Website is a Marketing Tool
People now go online to purchase or look up any product or service they need to use. A website ensures you are accessible to as many clients as can click or search online. The site also deals with any queries any client may have when you cannot respond or are unavailable yourself. The beauty of a website is that you can display as much about your product or service as you’d like.
It Puts You or Your Business on the Map
Thanks to Google Maps and other features online, you can put the exact directions to your current business or office premises on your website. Google Maps enable your clients to locate you with ease for any inquiries, consultation, or orders. Potential partners and other stakeholders can also easily access you from wherever they are. Once you have optimized your website (Search Engine Optimization), the chances of being found by anyone through a search of keywords via Google increases significantly.
A Website Gives You Credibility
Traditionally, having a business card or physical address was a guarantee that your company was legitimate. Now, people look you up on Google to see if you are a professional or if your business is legal. Having a website that showcases your expertise in the field or your legitimacy in the industry is a sure way to dispel all doubts.