There are some basic features which should appear in every business application. Every business website should have a home page design, website footer, about page, internal web pages and backend admin. Here are some essential details about the features that you should include in your business website.
This is the most important feature of a website. This is where a user gets the first impression of a business website. You, therefore, have to make sure that your website has an attractive home page. Some of the important features to include in your business home page are:
- Domain Name
This is the address which is used by users to reach your business website. You should see to it that your domain is easy to read and write, to enable users to remember it quickly.
- Company Name
Your users should be able to read your company’s name as soon as they log in.
- Search Bar
This is a significant feature of any business website. Some users know precisely what they desire from your site and do not want to go through an extensive process while looking for it. Such users need an efficient search bar to make their time on the website enjoyable.
Logos help your customers to easily remember your company if by any chance they forget your company’s name. It should be placed at the top of the business’s website.
You should add a short description of the kind of business you conduct.
There should exist a footer at the bottom of each website page. The website footer provides links which help users move to other site pages. Some of the features found in the website footer are:
- Tabs and Options
- Social Media Icons
Include social media icons on your business website to help your customers to follow you on platforms such as Facebook and Twitter.
This feature will enable your users to learn more about your business organization. You should consider having a page that gives all the details about your business. Some of the details that should be placed on this page include:
- A map to your business
- Business hours
- Contact information
- Contact form
Internal Web Pages
These vary depending on what one is selling on a website. Some of the internal pages that you should consider when updating your business website are team and careers, employees, employee bios, media, feature page, functionality, integrations, case studies, blog, organization, blog search function, author pages, comments, blog internal links, knowledgebase or FAQ, questions and answers, documents and guides, and infographics.
This is a critical feature to any website owner. You should consider yourself after making sure your customers are happy. Here are some vital backend features.
- Content Management System.
This tool will give you the ability to retain and organize data on your website.
- Website Hosting
Websites require a host to function. You should find a great web hosting provider to host your site on the internet.
- Optimization tool
- Site analytics