How the Creative Process comes together

There are 5 key phases to creating a successful website throughout the design and development process:

1.    Information Gathering

2.    Planning

3.    Design

4.    Development & Delivery

5.    Maintenance


Phase 1: Information Gathering

The first step in designing a successful website is to gather information. Many things need to be taken into consideration when the look and feel of your site is created.

This first step is actually the most important one, as it involves a solid understanding of the company it is created for. It involves a good understanding of you – what your business goals and dreams are, and how the web can be utilized to help you achieve those goals.

It is important that we commence the project with a clear understanding of your business and your needs in a website.

Certain things to consider are:

  • Purpose
    What is the purpose of the site? Do you want to provide information, promote a service?
  • Goals
    What do you hope to accomplish by building this website?
    Two of the more common goals are either to make money or share information.
  • Target Audience
    Is there a specific group of people that will help you reach your goals? It's helpful to picture the “ideal” person you want to visit your website. Consider their age, sex or interests – this will later help determine the best design style for your site.
  • Content
    What kind of information will the target audience be looking for on your site? Are they looking for specific information, a particular product or service?


Phase 2: Planning

Using the information gathered from phase one, it's time to put together a plan for your website. This is the point where a site map is developed.

The site map is a list of all main topic areas of the site, as well as sub-topics (if applicable). This serves as a guide as to what content will be on the site, and is essential to developing a consistent, easy to understand navigational system. The end-user of the web site – aka your customer – must be kept in mind when designing your site. These are, after all, the people who will be learning about your service. A good user interface creates an easy to navigate website.

During the planning phase, we will decide what technologies should be implemented. Elements such as interactive forms, social media integration, flash, etc.


Phase 3: Design

Drawing from the information gathered up to this point, it’s time to determine the look and feel of your site.

Target audience is one of the key factors taken into consideration. As part of the design phase, it is also important to incorporate elements such as the company logo or colours to help strengthen the identity of your company on the website.

In this phase, communication about your likes/dislikes is crucial to ensure that the final website will match your needs and taste.

Then development can begin…


Phase 4: Development and Delivery

The developmental stage is the point where the website itself is created. At this time, we will take all of the individual graphic elements needed to help create the actual, functional site.

At this point, your we will attend to adding all the final details and test your web site. We will test things such as the complete functionality of forms, compatibility issues (viewing differences between different web browsers).

Once testing has been complete your site can be published to the world wide web and this marks the official launch of your site, as it is now viewable to the public.


Phase 5: Maintenance

The development of your website is technically, but necessarily over. One way to bring repeat visitors to your site is to offer new content on a regular basis. We will be more than happy to continue working together with you, to update the information on your website, however you can now update your own content too through the CMS.

You can edit existing content, add pictures, add text and even add new pages or content - the possibilities are endless!